Innovative natural cosmetics concepts in Vienna
The Austrian capital, with its 1.7 million inhabitants, is not only a bastion of art and culture but also very popular as a place to shop. The variety is huge: in Vienna you find elegant luxury boutiques and temples of consumption for the ordinary consumer plus alternative eco-standard shops. We present two exemplary marketing models for natural cosmetics – the natural perfumery Staudigl and the multi-facetted concept of Saint Charles.
For over 33 years the name Staudigl has stood for cosmetics, drugstore and personal care products and health foods in downtown Vienna. The two stores – health foods and natural perfumery – occupy a central location at Wollzeile 4 and 25, not far from the Cathedral of St Stephen. The founders, Christa und Heinz Staudigl, have been assisted by their daughter Christina Wolff-Staudigl since 1994. In 2003, nine years after she entered the business, they opened their natural perfumery – a completely new concept – at the former location of the health food shop (Wollzeile 4) The health food shop was shifted to the renovated premises of the former perfumery about 100 m away on the opposite side of the road.
You can read the whole article on Organic-market.info.